What Is Google Adsense & How Does It Work?
hat is Google Adsense? Google
Adsense is a CPC (cost-per-
click) advertising program that allows
publishers (anyone wanting to put
ads on their websites) to insert a
small amount of HTML into their sites
and have ads appear that are targeted
and relevant to the content of the
site.
So what exactly is Google
Adsense?
The good news is that Adsense is about
the easiest way for bloggers or
webmasters to start making money with
their sites. After installing the ad code in
your site, the Adsense spiders will crawl
your site to see what all your pages are
about.
They then check their inventory of ads and
put related ads next to each of your
articles. This works out well for everyone
as someone reading an article on
gardening is much more likely to buy
gardening tools than someone who is
reading an article about car tires.
How does Adsense Work (for
publishers)?
So, how does Adsense work? It starts with
the advertisers who choose which
keywords they would like to advertise on.
Let’s suppose I want to advertise my new
line of gardening tools that I just created.
I would bid on certain keywords like
“gardening, gardening tools, tillers, pulling
weeds, etc”
The Adsense spiders would then match my
ads up with :
1. Those specific keywords that
people type into Google and
display them to the top and
right of the search results
2. Websites (like yours) that
display adsense ads.
The adsense folks will send out Robots to
crawl your site to see what all your
content is about. If they find that you have
content that has some of the same
keywords that I (as the advertiser bid for)
then my ads will show up on your site
next to your article about gardening tools.
Adsense is a CPC (cost-per-
click) advertising program that allows
publishers (anyone wanting to put
ads on their websites) to insert a
small amount of HTML into their sites
and have ads appear that are targeted
and relevant to the content of the
site.
So what exactly is Google
Adsense?
The good news is that Adsense is about
the easiest way for bloggers or
webmasters to start making money with
their sites. After installing the ad code in
your site, the Adsense spiders will crawl
your site to see what all your pages are
about.
They then check their inventory of ads and
put related ads next to each of your
articles. This works out well for everyone
as someone reading an article on
gardening is much more likely to buy
gardening tools than someone who is
reading an article about car tires.
How does Adsense Work (for
publishers)?
So, how does Adsense work? It starts with
the advertisers who choose which
keywords they would like to advertise on.
Let’s suppose I want to advertise my new
line of gardening tools that I just created.
I would bid on certain keywords like
“gardening, gardening tools, tillers, pulling
weeds, etc”
The Adsense spiders would then match my
ads up with :
1. Those specific keywords that
people type into Google and
display them to the top and
right of the search results
2. Websites (like yours) that
display adsense ads.
The adsense folks will send out Robots to
crawl your site to see what all your
content is about. If they find that you have
content that has some of the same
keywords that I (as the advertiser bid for)
then my ads will show up on your site
next to your article about gardening tools.
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